Trust crisis among designers: between the Artificial Intelligence's invasion and the loss of he craftsmanship identity
Why does the trust crisis continues to affect the design profession all over the world and particularly in the Arab world? With the widespread of design tools and the artificial intelligence's invasion of this field, this crisis became more complex. We will try in this article to unpack this issue and answer the following questions:
Idea : Sabrine GHARBI || Copywriting : Emna Hemriti
7/2/20262 min read
Has the availability of Design Tools weakened the designers value?
The “Democratization of Design tools” and availability of modern design applications has, on the one hand, helped many people express easily their ideas. However, on the other hand, it has mislead some to believe that design requires only a click of a button to come to life.
As a result, the professional designer's value has declined in the eyes of many, especially in the Arab world.
Trust crisis and lack of Arabic resources.
Many Arab designers face what is known as “the Imposter Syndrome”, where they feel ineffective and believe that only foreign experts know better.
This feeling is amplified by the lack of specialized Arabic resources on design, pushes the designers to rely on foreign sources that may not give credit to our cultural heritage.
From cooperation to individualism
In the past, craftsmanship and professions relied on cooperation and exchange of expertise within the community. Nowadays, social media is stimulating a constant comparison and pursuit of fame for a widespread recognition, that’s leading many people to prioritize image over the quality of work.
Paradox of productivity and artificial intelligence
Designers today are obliged to be extremely productive in a short amount of time. However, if the work was shortly completed, it is then considered simple, easy and worthless, and if it takes longer, it is delayed .
With the invasion of artificial intelligence, the pressure on designers is real, and everyone is expecting them to bring faster and higher quality results.
Who is the real designer?
A designer isn’t just someone proficient with design software. The designer analyses the problem, understands the target client needs and translates their ideas into a design that serves a clear purpose.
A designer relies on critical thinking, analysis, market understanding and visual communication, not just on technical skills.
Why some clients hesitate to hire a designer?
In Tunisia, as I many Arab countries, people tend to be involved and give their opinions in every step of the design process . However, their hesitation to trust a designer has grown, because the craftsmanship (designer) is naturally inclined to do everything on his own, and to oversee his work from scratch, to ensure the design’s quality. The designer’s (craftsman) credibility lies primarily in their handwork, giving the design it’s unique character and soul.
Lack of understanding the designer’s true role
Overly ambitious promises made by artificial intelligence tools
Proliferation of inexpensive, ready-made templates
Advise for business owners:
If you have a limited budget, that’s understandable, but don’t let that be a reason to choose a weak visual identity that could impact your project’s image negatively. Instead, try to invest in a simple yet professional visual identity that can be scaled as your project grows, helping you build a strong market presence from the outset.
Ultimately , artificial intelligence remains a tool to assist designers, but it cannot replace the human creative thinking, human understanding and the ability to develop solutions tailored to each project.